Medical professionals, physicians, surgeons
The health care professionals (such as plastic surgeons or dermatologists) are potential customers for cosmetic brands. Indeed, they recommend regularly cosmetic products to their patients. If you want to market hair care or skin care products, you should consider these distributors. More than selling your products, they will grant credit and a guarantee of quality to your cosmetics and it will also help you to promote your cosmetics to consumers and to other retailers.
Recently, physicians’ and surgeons’ clinics have become the new trend to distribute cosmetics, but this market is still a niche. In 2011, almost half of American health professionals distributed skin care products to their patients. The physician channel is particularly valued and used by professional cosmetic manufacturers.
If you are targeting professional retailers, this channel might fit your expectations.
The hair care distribution can be divided in two different categories:
The high-end professional hair care segment.
The premium retailers and the mass-market retailers segment
Selling your hair care, keratin and cosmetics to hair care professionals (hairdressers, independent hair salons, and hair salon chains) guarantees a certain quality and reputation. This is why it can be attractive to sell exclusively to and through these professionals.
But you must keep an eye on your distribution chain because it will be tough to protect your products from the mass-market retailers. Even the well-known and upscale brands fell for it. Recently, Paul Mitchell (a hair care product’s line exclusively sold to professionals) found his products on retailers’ shelves and dangerous counterfeited products. (Find more about this here)
Selling to retailers offers more visibility and allows you to reach a larger number of customers, but your product’s image will be affected. Mass-market retailers usually give a cheap image of cosmetics but premium distributors (Target, CVS …) allow you to position your brand between the mass-market segment and the professional hair care channel.
The organic & natural food and cosmetics industry is growing every day. Just as its distribution. Of course, organic food, hair care and cosmetic brands sell their products through usual distribution channels such as the department stores, the pharmacies, the retailers or the Hair Care salons. But they also target retailers specialized in organic and natural products (Whole Foods for example).
The organic industry is the most profitable trend of the moment, which is why all the brands launch new organic products and why innovative distribution channels have been created during the past few years.Warning! If you claim selling “organic” products, you must be certified as organic by the European standards, for sure there is a certification required depend on the claim.
Grocery stores, chain drug stores are also attractive for Hair, cosmetic, dried fruit, nuts and seeds brands. Selling through these retailers will allow you to reach a large panel of customers and to cover a vast territory.
Distributors, offline and online
Finally, specialty retailers are popular and guarantee good representation and quality image for the consumer.
Today, the hair, cosmetics and SPA represent a nice profit center for the retailers, and not just for pharmacies and department stores. A lot of boutiques, healthy food stores, clothing shops, gift shops and more, now market beauty products. Indeed this sector is the second largest market worldwide; this is why all kind of retailers are interested by selling these products. More than just buying cosmetics, lots of brands start creating their own beauty product line.
A TV shopping channel is one of the best ways to sell your hair and cosmetics.
First of all, it completely matches the audience of TV shopping shows. Indeed, women are the ones who buy the more cosmetics and are also the main audience of TV shopping channels.
Second of all, your product is presented 24/7 and comes with an explanation and a demonstration. Also, the product comes directly to the customer, he doesn’t have to move from his house, he can buy it by placing a phone call and the product will be delivered to his door.
Finally, it improves sales volume by attracting the customer with discounts not usually available in stores.
Today there are a lot of ways to sell and buy products via the Internet, but all might not match with the quality of your products. This is why we recommend to pay attention if you want to sell your products online. Some internet retailers are unavoidable (such as Lucky Scent or Beauty Habit) and known to be used by new growing brands to develop their activity. But these retailers are constantly requested, so if you are targeting them, make sure being well-represented.
Internet: Online marketing, email
Webshops: Inbazar, ebay, amazone, alibaba
Socialmedia: Google, facebook, etc.
Ways to approch the consumers
We will use all possible way's, to promote and sell your products, based on the investments and the wishes of suppliers.
Distributors & Retailers
Registration is available to those trading companies which needs our marketing servieces for accelaerating their sales or buying. After we receive your payment we will send you a registration confirmation with more detalis. To start our cooperation before starting any marketing campaign regarding your quieries, buying and selling your products please pay the start up fee, for administration and to studie your inquiery. We discus the possible marketing tools and choose one of above membership which fits the best with your business.
Promote your company and your products at InBazar
Your business expends thousands of dollars/euros to promote your company products and services through social-media and web generators. Am I right? Why not getting more result for less, We will help you to promote your product cheaper and effectively.
You've invented the next great gadget, and you're sure it'll be a hit. Your test market said they love it, but how can you reach the legions of consumers you're sure will want to buy it?
Welcome to Solmedia, a media and marketing company, here's a relatively simple, proven strategy that'll help you how to market a product and grow your sales.
Solmedia will support you with:
Build Your Market
Expand to new markets
We will explain you how we do it:
You advertise on our page, buy promoting package, to aanounce your products, via our page and services people can reach your business more quicker. We link your products in a effective way to the right market through different channels. This is a very shorter way than when you in a wild way expend money on different web generators.
Anual or monthly marketing plan?
The promotion packages above are designed for a months, this to get a quicqer responce.
When you deside to choos us as your partner, we start sell your products, through our webshop which is InBazar. You are familiar with InBazar already. We are buseay to sell to customers directly next to wholesal and selling to the businesses. This is in your adventage already, I am right? But to do it better, we need your help as wel, we need your expertise in the product, sending us the right information, photos and the material which we need for the marketing.
We like to see you back in the next year and years infront, that's why we ask you to choose for a marketing package a planwith strategical aim.
There are periods that you will promot more than the other months, than we sugest that you choose the package with more possibilities a few months before your product is ready for the market. Let your customers know that you are ready to sell, and what is your selling valume.
We generally implement below activities, if you have any sugestion to add please do not hasitate and let us know:
Activated our agents in Europe (the Netherlands, France, belgium, Spain and Germany) to find prospects for your products.
Promoting of your products (in Dutch and English) with other marketing pages such as Europage
Display of your Business Listing @ Classified sections.
Send your requirement to the listed members, firstname.lastname@example.org.
RANKING of your Business Listing @ Classified sections according to membership.
Hyper-Linking to your Catalog / Website.
Trade Leads Zone
Limit of Offers posting in Trade Lead Section.
Trade Lead Posting (With Photographs).
Reply/Send Trade Enquiries to Buyers.
Calling for new buyers and keeping cold and warm contact
Business Promotion Messages, newsletters (shout out)
Activating the social media with regard to your potencial prospects
Send Business Promotional Messages to all members and non members, anytime during the course of your membership (i.e. One Ye